In an all company meeting on snowy Dec. 19th, I announced that Infra-Strategy would be rebranded as Total Attorneys.
The Infra-Strategy name means a lot to those who work here. However, the culture we have created and the manner in which we serve our customers is what makes us appreciate coming to work everyday.
Having a consistent name internally and externally is required for us to continue our rapid growth in the legal space.
Awesome, cool logic. I was listening to an NPR story tonight about Private Equity firms. There was a guy on there who was fired for having his own blog; them company felt it was a liability. Your company on the other hand appears to view it as a strength in creating transparency.
I’m excited to watch and see what impact this shift will have on your business both internally and externally.
Cheers
Name change seems to make good sense — inasmuch as the “infra” prefix denotes some sort of internal working, getting away from that would promote the ideal of transparency.